江苏省科技期刊可视化阅读平台

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江苏科技信息 ›› 2016, Vol. 33 ›› Issue (11): 30-31.doi: 10.3969/j.issn.1004-7530.2016.11.011

• 论文 • 上一篇    下一篇

“微信运营”项目教学在高职电子商务专业中的应用

钱锦   

  1. 南京金陵中等专业学校,江苏南京,210014
  • 出版日期:2016-04-15 发布日期:2016-04-15

Study on “WeChat Operation”Project’s Practice in E-Commerce Teaching in Higher Secondary Vocational School

Qian Jin   

  • Online:2016-04-15 Published:2016-04-15

摘要： 电子商务专业注重实操性和应用性，高职电子商务专业更为强调人才培养的高素质、高能力、复合型。这就要求教师在教学中不断改进、探索新的教学方法。文章介绍了在职业学校中广泛使用的“项目教学法”，结合笔者在高职电子商务教学中与真实的“微信运营”项目相结合的经验，着重探讨“微信运营”项目教学在高职电子商务教学中的操作程序和对教师、学生的要求，同时也指出了该教学方法存在的一些局限性及改进措施和方法。

关键词: 高职电子商务, 项目教学, 教学组织

Abstract: Electronic commerce focuses on the application and operation. Higher professional electronic commerce puts its emphasis on personnel training of high-quality, high-capacity. This requires teachers explore new teaching methods. This article describes the “project approach” which is widely used in vocational schools, combined with the author’s experience in electronic commerce teaching and the real “WeChat operation” project, focuses on“WeChat operation”project teaching and points out some limitations and relative teaching methods.