江苏省科技期刊可视化阅读平台

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江苏科技信息 ›› 2016, Vol. 33 ›› Issue (31): 24-26.doi: 10.3969/j.issn.1004-7530.2016.31.006

• 论文 • 上一篇    下一篇

经济转型期苏南县域农业电子商务发展模式研究

马学梅   

  1. 苏州信息职业技术学院,江苏苏州,215200
  • 出版日期:2016-11-05 发布日期:2016-11-05
  • 基金资助:
    2015年度江苏高校哲学社会科学研究基金项目(指导项目)%项目名称经济转型期苏南县域农业电子商务发展对策研究%项目编号2015SJD623。

Research on the development model of agricultural e-commerce in the counties of southern Jiangsu province during the period of economic transition

Ma Xuemei   

  • Online:2016-11-05 Published:2016-11-05

摘要： 在当前经济进入新常态的背景下，县域经济发展正面临前所未有的新挑战，主要农产品国际国内价格倒挂，农业增效、农民持续增收难度加大。文章对经济转型期苏南县域农业电子商务发展模式进行了研究，将电子商务引入县域经济，树立“互联网+”思维，依托自身特色优势农业产品，积极引导传统农业产业与电商产业相融合，通过多种模式销售本地特色农产品，以农业电子商务引领县域经济转型升级。

关键词: 经济转型, 农业电商, 电子商务

Abstract: County economic development is facing unprecedented new challenges in the context of the current economy becoming the new normal economy, including international and domestic prices of major agricultural products hanging upside down and more difficulty to increase the efficiency of agriculture and the income of farmers. In this paper, the development model of agricultural e-commerce in the counties of southern Jiangsu province during the period of economic transition is studied, including introducing the e-commerce into the county economy, establishing the “Internet+”thinking, actively guide the integration of traditional agricultural industry and e-commerce industry based on its own characteristics and advantages of agricultural products and promote selling of local special agricultural products through a variety of modes in order to promote economic transition and upgradation with the leading role of the county agricultural e-commerce.