江苏省科技期刊可视化阅读平台

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江苏科技信息 ›› 2016, Vol. 33 ›› Issue (6): 74-76.doi: 10.3969/j.issn.1004-7530.2016.06.008

• 论文 • 上一篇    下一篇

电子商务在传统专业市场改造升级中的作用分析

区敏怡, 龙澜, 魏锐纯, 陈和   

  1. 广东外语外贸大学,广东广州,520000
  • 出版日期:2016-02-25 发布日期:2016-02-25

Analysis on the Role of E-commerce of Transformation and Upgrading in Traditional Specialized Markets

Qu Minyi, Long Lan, Wei Ruichun, Chen He   

  • Online:2016-02-25 Published:2016-02-25

摘要： 传统专业市场是中国经济发展中的重要角色，现在面临着升级转型的困境，其中依赖已久的“现场、现货、现金”的方式造成无序交易，对品牌建设意识的忽视限制了市场的经营档次，传统单一的广告宣传手段也不利于市场的推广。而21世纪突飞猛进发展的电子商务模式能解决传统专业市场发展的瓶颈，虚拟互联网市场的引入解决“三现”带来的限制问题，提高品牌宣传力度，加速传统专业市场改造升级。

关键词: 传统专业市场, 电子商务

Abstract: As an important role in the economic progress in China, traditional specialized markets are struggling to upgrade since the practicality exchange with cash may cause trade disorder. The neglect of the brand-building and the outdated and simplistic advertising also limit the further development of the traditional specialized markets. While in the 21st century, the dramatic development of E-commerce will benefit the upgrading of the traditional specialized markets with the electronic exchanges and various advertising in the virtual market.