江苏省科技期刊可视化阅读平台

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江苏科技信息 ›› 2016, Vol. 33 ›› Issue (9): 64-65.doi: 10.3969/j.issn.1004-7530.2016.09.013

• 论文 • 上一篇    下一篇

快速消费品渠道管理研究

赵雅楠, 尹梦琪, 张玲   

  1. 蚌埠学院经济与管理系,安徽蚌埠,233030
  • 出版日期:2016-03-25 发布日期:2016-03-25
  • 基金资助:
    安徽省大学生创新创业训练计划%项目名称快速消费品渠道管理研究%项目编号AH201411305040。

Analysis on the Management of the Fast Consumer Goods Channel

Zhao Yanan, Yin Mengqi, Zhang Ling   

  • Online:2016-03-25 Published:2016-03-25

摘要： 营销渠道对快速消费品行业发展意义非凡，它是企业与市场的桥梁，是企业提高竞争力的重要组成部分。文章以安徽皖酒集团为研究对象，调研皖酒集团的营销渠道，分析集团营销渠道中存在的问题并提出解决的方案。

关键词: 快速消费品, 渠道管理, 解决方案

Abstract: The development of marketing channels for the fast moving consumer goods industry is particularly important, as it is the bridge between the enterprise and the market, which is also an important part of the enterprise to improve the competitiveness. The paper taking Anhui Wanjiu Group as the research object, investigates Wanjiu Group marketing channels and analyzes the problems existing in the marketing channels and puts forward the solutions.