江苏省科技期刊可视化阅读平台

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江苏科技信息 ›› 2016, Vol. 33 ›› Issue (3): 36-39.doi: 10.3969/j.issn.1004-7530.2016.03.009

• 论文 • 上一篇    下一篇

民族性设计在国际市场品牌竞争中的作用

杨彭   

  1. 江苏师范大学美术学院,江苏徐州,221116
  • 出版日期:2016-01-25 发布日期:2016-01-25

Study on the Role of National Designing in the International Market Brand Competition

Yang Peng   

  • Online:2016-01-25 Published:2016-01-25

摘要： 技术专利权中的产品外观设计对消费者的影响越来越大，在传统产业升级转型中具有独特作用。文章通过对日本的产品民族化设计进行深入剖析，探讨民族本土文化应用于现代设计的迫切性和可行性，提出在我国产业升级和国际品牌形象塑造中，设计应着重对本民族文化审美进行发掘、应用，通过对中华文化独有的美学价值、传统文化精神和当代社会进行准确的接轨，以市场为准则进行筛选和发展，借助民族独有的美学魅力转换成市场的消费环节，是现在的中国设计和产业界最重要的课题。

关键词: 民族性设计, 产业升级, 意识形态竞争

Abstract: The external design of products in the technology patent has exerted more and more influences on customers, playing a unique role in the traditional industrial upgrading and transformation. Through deep analysis of national designing of Japanese products, this paper discusses urgency and feasibility of national local culture's applying on the modern design. It proposes that, in the process of our country's industrial upgrading and the international brand image shaping, design should focus on exploring and applying the aesthetic appreciation of native national culture. By accurately integrating the unique aesthetic value and traditional cultural spirit in Chinese culture into the contemporary society, we should screen and develop it based on the market-oriented principle, and transform it into the consumption section of market with the national unique aesthetic charm. This is the most important topic in the industry of Chinese designing.