江苏省科技期刊可视化阅读平台

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江苏科技信息 ›› 2016, Vol. 33 ›› Issue (8): 66-68.doi: 10.3969/j.issn.1004-7530.2016.08.026

• 论文 • 上一篇    下一篇

旅游者在线口碑分享行为的研究

高家晨, 樊佳丽, 张维亚, 徐子琳   

  1. 金陵科技学院旅游管理系,江苏南京,210038
  • 出版日期:2016-03-15 发布日期:2016-03-15
  • 基金资助:
    江苏省高校大学生实践创新训练计划项目%项目名称智慧旅游背景下旅游APP游客接受行为模型构建与实证研究%项目编号201513573002Z。

Research on Tourist Sharing Behavior on eWOM

Gao Jiachen, Fan Jiali, Zhang Weiya, Xu Zilin   

  • Online:2016-03-15 Published:2016-03-15

摘要： 文章基于旅游者在线分享行为动机分析和旅游者在线分享行为模型构建，以明孝陵为例，运用结构方程分析发现旅游者出于优质的产品、服务和环境的体验而产生在线分享行为。

关键词: 旅游者, 在线口碑, 分享行为

Abstract: The paper taking Ming Xiaoling Mausoleum as a case, analyzes online sharing behavior motivation and establishes online sharing behavior model. The paper analyzes the formation mechanism of digital footprint of tourists' consumption share behavior. The paper finds out tourists engaging in electronic word-of-mouth (eWOM), where the quality of tourism service (product quality, service quality, atmosphere, and price fairness) is the antecedent of eWOM communication.