江苏科技信息 ›› 2015, Vol. 32 ›› Issue (27): 62-64.doi: 10.3969/j.issn.1004-7530.2015.27.028
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顾婷婷, 项雁, 李娜
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Gu Tingting, Xiang Yan, Li Na
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摘要: 为了研究在线旅游交易评价对旅游消费决策行为的影响,文章首先在理论分析的基础上提出若干假设,然后通过设计并发放调查问卷,运用统计软件STATA11.0检验这些假设,最后根据检验结果提出若干对策建议.
关键词: 在线交易评价, 旅游者, 购买决策, 实证分析
Abstract: In order to study that online travel evaluation influence travel consumption decision-making behavior ,this paper proposes a number of assumptions based on the theoretical analysis ,designs and distributes questionnaires, and tests these hypotheses using the statistical software stata11.0.Finally ,according to the results of the tests ,the paper raises some countermeasures and suggestions.
顾婷婷, 项雁, 李娜. 在线交易评价对旅游者购买决策影响的实证分析[J]. 江苏科技信息, 2015, 32(27): 62-64.
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https://qkcb.jssti.cn/jskj/CN/Y2015/V32/I27/62