江苏省科技期刊可视化阅读平台

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江苏科技信息 ›› 2015, Vol. 32 ›› Issue (5): 44-47.doi: 10.3969/j.issn.1004-7530.2015.05.022

• 论文 • 上一篇    下一篇

营销实训合作教育模式探讨--以合肥师范学院开设“洽洽营销实训班”为例

熊姿   

  1. 合肥师范学院,安徽合肥,230000
  • 出版日期:2015-02-15 发布日期:2015-02-15
  • 基金资助:
    合肥师范学院人文社会科学研究项目%项目名称“洽洽”营销实训班合作教育模式研究%项目编号2013cxyzd06。

Discussion on the Marketing Practice of Cooperative Education Model---to “Chacheer Marketing Training Class”which has been Set Up by Hefei Normal University as an Example

Xiong Zi   

  • Online:2015-02-15 Published:2015-02-15

摘要： 近几年来，校企之间的合作教育模式获得了较快的发展，已经成为产业创新的重要途径。合肥师范学院开设的“洽洽”营销实训班，探索适合营销相关专业学生在校企合作教育中提升自己专业实践能力的方法，对于其他同等学力及相似环境下的高校具有参考意义。文章描述“洽洽”营销实训班的主要运行状况，总结此次合作教育的成效及经验。

关键词: 洽洽营销实训班, 校企合作, 成效及经验

Abstract: Recent years, School-enterprise cooperation model has been the important way of industrial innovation. “Chacheer Marketing training class”which has been set up by Hefei Normal University is seeking for the method to improve marketing practice skills. IT can be used for reference to the other colleges and universities which are in a similar environment. This paper describes the operation of“Chacheer Marketing training class”, summarizes the results and experiences of the cooperative education.