江苏省科技期刊可视化阅读平台

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江苏科技信息 ›› 2019, Vol. 36 ›› Issue (2): 61-64.doi: 10.1004-7530/2019-36-2-61

• 科教研究 • 上一篇    下一篇

C9高校团学微信公众平台宣传工作研究

郭延龙   

  1. 中国科学技术大学,安徽 合肥 230026
  • 出版日期:2019-01-20 发布日期:2019-07-09
  • 作者简介:郭延龙（1991— ）,男,山东聊城人,博士研究生;研究方向：媒介文化哲学。
  • 基金资助:
    2018年度中国科学技术大学团学工作研究基金;项目名称：新媒体环境下C9高校开展团学宣传思想工作现状研究(项目编号：2018TYYB0003)

Research on the propaganda work in the C9 colleges and universities’ youth league committee WeChat public platform

Yanlong Guo   

  1. University of Science and Technology of China, Hefei 230026, China
  • Online:2019-01-20 Published:2019-07-09

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摘要：

为加强高校团学舆论引导及校园文化建设,把控高校团学在新媒体环境下思想宣传工作的新形态。文章通过数据挖掘和整理实证方法,对C9高校团学微信平台宣传内容、发布时间、模块信息、文本信息等多个角度,归纳总结出C9高校团学微信公众平台对团学思想宣传工作的现状和基本形态。文章探索有效的团学类微信公众号运营策略,以期提高C9高校团学思想宣传工作效果,为进一步加强和改进高校网络思想政治工作提供参考。

关键词: 团学, 微信公众平台, C9高校

Abstract:

In order to strengthen the guidance of publicity and the construction of campus culture in colleges and universities, the new form of ideological propaganda work under the new media environment will be controlled. Through data mining and collation of empirical methods, from the C9 colleges and universities’ WeChat platform publicity content, release time, module information, text information and other perspectives, the current situation of the publicity work of the group education on the C9 colleges and universities’ WeChat public platform is summarized. The paper sets to explore the effective operation strategy of the group-based WeChat public account, in order to improve the effect of C9 colleges and universities’ ideological propaganda work, and further strengthens and improves the network ideological and political work of colleges and universities.

Key words: youth league committee, WeChat public platform, C9 colleges and universities

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