《江苏科技信息》杂志社

Jiangsu Science & Technology Information Magazine Agency

关键词: 大学生, 阅读行为, 阅读推广

Abstract:

With the development of national reading,reading promotion has become daily service for libraries. Reading promotion should keep pace with the times, adapt to the changes of the environment, and explore a new path of reading promotion. As the heart of universities, reading promotion plays an important role in unversities. Faced with the students in the different grades and different readers’ behavior and habits, the university libraries should adopt different reading promotion strategies in order to improve the effectiveness of reading promotion. Obtaining from the analysis of reading behavior,this paper researches the reading promotion planning and implementation path.

Key words: college students, reading behavior, reading promotion